Narratives
Narratives, Cooperation and Links, not Bricks
👋 On time for your weekend: a round-up of this week’s remarkable stories at the intersection of #technology, #business, #design, and #culture.
📚 Reading
Every Company Needs a Narrative:
Customers will be drawn to a compelling corporate narrative with a long-term view that demonstrates a deep understanding of their needs and aspirations and, importantly, that helps them to see what actions they need to take to address those needs and aspirations. Creating such an authentic connection with your customers is also an opportunity to rebuild some trust.
🤭 Best not to hand this to the PR team—John Hagel III
The Cooperation Economy 🤝:
Liquid Super Teams supercharge the benefits of building something for yourself by creating networks of individuals who are able to enhance each others’ capabilities, while retaining the Power of the Person. They’re the good parts of a company and going solo, rolled into one .. Liquid Super Teams allow each individual involved to bring their full powers to bear. They expose each person’s full surface area, rather than hiding away parts inside of a larger sphere.
💪 Power of the person, power to the person—Packy McCormick
The fabric of the org is links, not bricks:
If we had tried to do this the old way, not only would the experience have been worse in every sense, but all of the interaction, learning and iteration along the way would have been lost to the wind, whereas online collaboration has left us with an extensive content repository that others can join later to see the history and thinking behind the programme. We have created retained value from the work we did together that we can build on.
👩🏻🔬 Reinventing the Nature of the Firm—Postshift Linklog
🎧 Listening
How Crypto is Reshaping Content Entrepreneurship:
What is really interesting is how more and more of these dynamics starts to affect the kind of "boring" professions. Not just someone who lives of from Instagram or Twitter, but even the lawyer, even the truck driver, even the fitness instructor is suddenly competing with people all over the world, is suddenly depending on these algorithms, is suddenly required to have of his own some sort of channel, some sort of differentiation.
Dror Poleg—The Copyblogger Podcast
Why You Should "Zoom Out, Zoom In," and Scale From the Edge:
Here is a distinction I think is important: when I talk about learning, for most executives they think about it as training programs [..] But that's all about existing knowledge. The learning that is the most valuable and the most necessary in the Big Shift world, is learning in the form of creating new knowledge that never existed before. And you do that through action together with others.
John Hagel—Outthinkers
Helium, People-Powered Networks:
Particularly in IoT, but perhaps in every network, it is not possible to build it in a traditional way. There is simply not a business to be had building it, spending 100s of millions [..] This is the real innovation of crypto (if it gets unlocked properly): for the first time there is both sufficient technological and social material that exists to bring a coherence around how to distribute economics. And that has been the hard part all the time.
Oliver Bruce, Amir Haleem—The Critical Path
👷🏻♀️👷🏻♂️Our Work
Adriana about to share how to beat the Innovator’s Dilemma in the Passion Economy— R&D Innovation Conference.
📬 Suggestions?
Please, feel free to send tips, comments, and ideas for the next issue by replying to this email. Or, send them directly to hello@futuring-architectures.com 🙏